There are a ton of great marketing channels, but some of them are just too expensive or take too long to provide results. SEO can take six-plus months to produce results and even though it’s worth it in the long run, you may not have that much time paid ads. They are just too expensive when you are starting off and you have little to no money. So here are five ways to drive instant sales without ads.
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1. Create Affiliate Program:
From Hotmart to Clickbank, to JV Zoo. There are dozens of affiliate platforms out there, and here’s how they work. You sign up to any one of these platforms and you can pick any one that has an audience for your industry and a lot of them do. What they’ll do is they’ll say, hey, tell us your products, upload them or your services, and tell us how much you’re willing to pay per sale or per lead.
For example, every time someone generates a sale, you are willing to pay them $10, $50, $100, or $2. It’s up to you now if you want to be competitive and you want to look at the other competitors out there in your space to see what they offer. But generally speaking, you’re going to give less than what it costs you right? So here’s what is meant by that.
If you’re selling a product for $30 and your profit on it is $20, you don’t want to give away $20. That means you’d be left with zero. You may give the affiliate $10 or $15. Making $5 or $10 is better than zero. And you only pay them when they drive your sales. The affiliates go out there, they market your products, your services. They take the risk. They only get paid if they drive a sale.
2. Leave Comments and Responses on the Web:
Most site owners don’t respond to people when they leave a comment. These days it’s even easier because there are social sites like Twitter and Facebook groups and you can just respond on people’s channels and help them out. But over time, it shows that you’re helpful, you’re wise, you know what you’re talking about, and it helps drive customers.
3. Talk Crap, but in a Nice Way:
Look, when you wanted customers, you would write blog posts. So, for example, there was a company called RIA. This was years and years ago. And they had a photo app. We ended up breaking down how they’re doing all their marketing room in a blog post. And then we send an outbound email to their investors because you can find that all out on Crunch Space for free. And we even sent it out to the CEO and Exec, and we got a call right away being like, we want to hire you to fix this.
Sometimes it’ll get upset, but a lot of times it’s still hiring me and it works well and it still works today. Now, here’s one trick. When you’re using this, make sure that you don’t email too big of customers. If someone raises over $100 million, chances are it’s not going to work too well. When someone raises under $10 million, like above two or three under ten works exceptionally well. Even when they raise under 30, 40 million, it still works really well. But the moment they’re above, like 100 million, we found that it doesn’t work too well.
4. Run Joint Webinars to Get Sales Without Ads:
We just ran one with Trustpilot. Every time we do this, it helps us generate at least one to three customers like clockwork and the way it works is you hit up other people in your industry who have a similar type of customers, but you’re not direct competitors. Like Trust pilot is a review site, right? They’re not providing SEO services or paid ad management services to customers, so we can cross-sell. And what we would do is do a joint webinar with it, and promote it to our audience. They promote it to their audience.
We get our audience on there, which sometimes turns into customers for us, and then we got a new audience, which is theirs also, who may be interested in paying for services. We have an ad agency, and it works like a charm. And we do webinars at least once a month, and we do it consistently because it drives sales. If it didn’t, we wouldn’t be doing them.
5. Publish Videos on YouTube:
Look YouTube is my second most popular marketing channel after Google and from a revenue perspective, it’s my third most popular channel. Here’s how to get instant traction from YouTube. Any time you create a video, make sure it is at least five minutes long, ideally up to ten minutes. You want to use the keywords within your video. Like if I say SEO within my video, YouTube will notes about SEO, upload SRT files, and transcribe your video.
That helps put your keywords in the title and made a description. Do your keyword research. YouTube’s algorithm is the opposite of traditional Google’s algorithm. With Google, SEO is slow and steady, and it takes a while. With YouTube, if your video does well in the first 24 hours, it can instantly rank at the top for almost any keyword. So within the first 24 hours, they’ll send out push notifications, email blasts, and social media posts promoting the YouTube link and it causes the video to do much better in the first 24 hours which gives me higher rankings on YouTube in the long run.
